{"id":66951,"date":"2023-02-01T10:27:17","date_gmt":"2023-02-01T15:27:17","guid":{"rendered":"https:\/\/www.santafevalores.com\/?p=66951"},"modified":"2023-02-01T10:36:51","modified_gmt":"2023-02-01T15:36:51","slug":"reputacion-empresarial-en-ecuador","status":"publish","type":"post","link":"https:\/\/www.santafevalores.com\/index.php\/2023\/02\/01\/reputacion-empresarial-en-ecuador\/","title":{"rendered":"Reputaci\u00f3n empresarial en Ecuador: Isabel Noboa y Favorita retienen el liderazgo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66951\" class=\"elementor elementor-66951\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc75a7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc75a7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3195a90\" data-id=\"3195a90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5b3f1 elementor-widget elementor-widget-image\" data-id=\"6a5b3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"914\" height=\"646\" src=\"https:\/\/www.santafevalores.com\/wp-content\/uploads\/2023\/02\/FAVORITA2023.jpg\" class=\"attachment-large size-large wp-image-66946\" alt=\"\" srcset=\"https:\/\/www.santafevalores.com\/wp-content\/uploads\/2023\/02\/FAVORITA2023.jpg 914w, https:\/\/www.santafevalores.com\/wp-content\/uploads\/2023\/02\/FAVORITA2023-300x212.jpg 300w, https:\/\/www.santafevalores.com\/wp-content\/uploads\/2023\/02\/FAVORITA2023-768x543.jpg 768w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32254ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32254ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acd54b8\" data-id=\"acd54b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76e6524 elementor-widget elementor-widget-text-editor\" data-id=\"76e6524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>QUITO \u2014 El Monitor Empresarial de Reputaci\u00f3n Corporativa, Merco, es una de las herramientas de referencia en <b>la medici\u00f3n de la reputaci\u00f3n corporativa de las empresas que operan en el Ecuador.<\/b> Merco trata de valorar las distintas facetas que conforman la reputaci\u00f3n de una empresa, utilizando un proceso basado en diversas etapas destinadas a recopilar los datos de diferentes fuentes de informaci\u00f3n.<br \/>El resultado final es un \u00edndice que constituye, a su vez,<b> la base de un ranking que se publica anualmente y que se recoge en las siguientes l\u00edneas.<\/b><\/p><p>En el listado de este a\u00f1o, nuevamente Corporaci\u00f3n Favorita ocupa el primer puesto en el ranking Merco Empresas Ecuador 2021, al igual que en 2021. La lista est\u00e1 integrada de la siguiente manera:<\/p><p>Corporaci\u00f3n Favorita (1)<br \/><b>Nestl\u00e9 (2)<br \/>Pronaca (3)<br \/>Cervecer\u00eda Nacional (4)<br \/>Holcim (5)<br \/>T\u00eda (6)<br \/>Produbanco-Grupo Promerica (7)<br \/>Pacari (8)<br \/>Nobis Holding (9)<br \/>Toyoa (10)<\/b><\/p><p>Corporaci\u00f3n Favorita C.A. es un conglomerado de <b>tiendas de autoservicio, inversiones inmobiliarias, generaci\u00f3n el\u00e9ctrica, producci\u00f3n de alimentos y productos de primera necesidad, comercio, y ferreter\u00eda.<\/b><\/p><p><b>Los l\u00edderes<\/b><\/p><p>En cuanto al ranking de l\u00edderes, <b>ocupan de nuevo la primera y segunda posici\u00f3n Isabel Noboa (Consorcio Nobis) y Andrew Wright (Corporaci\u00f3n Favorita)<\/b>, respectivamente. En el tercer lugar est\u00e1 Angelo Caputi (Banco Guayaquil). Le siguen:<\/p><p>Luis Bakker (Pronaca)<br \/>Santiago Peralta (Pacari)<br \/>Roque Sevilla (Grupo Futuro)<br \/>Carlos Cueva Gonz\u00e1lez (Difare)<br \/>Fidel Egas (Banco Pichincha)<br \/>Jos\u00e9 Luis Gonz\u00e1lez (Cevercer\u00eda Nacional)<br \/>Michel Deller (DK Management)<\/p><p>Por nueve a\u00f1os consecutivos, <b>Noboa se ha ubicado como la empresaria m\u00e1s respetada del pa\u00eds.<\/b> De acuerdo con los reportes anuales de Merco, desde el a\u00f1o 2013 se consolida en la primera posici\u00f3n con <b>una calificaci\u00f3n ideal de 10.000 puntos.<\/b><\/p><p><b>As\u00ed se hace el ranking<\/b><\/p><p>En total, 453 directivos empresariales (miembros del comit\u00e9 de direcci\u00f3n de compa\u00f1\u00edas que operan en Ecuador con facturaci\u00f3n superior a 20 millones de d\u00f3lares) respondieron el cuestionario.<\/p><p>Asimismo, 223 expertos evaluaron a las empresas:<\/p><p>25 analistas financieros<br \/>41 periodistas de informaci\u00f3n econ\u00f3mica<br \/>34 responsables de ONG<br \/>26 responsables de sindicatos<br \/>25 responsables de asociaciones de consumidores<br \/>37 catedr\u00e1ticos del \u00e1rea de Empresa<br \/>35 DIRCOM y l\u00edderes de opini\u00f3n<\/p><p>Lo mismo hicieron agentes y usuarios del \u00e1mbito digital. All\u00ed se cont\u00f3 con cuatro fuentes de informaci\u00f3n: <b>canales propios, medios digitales, influencers y usuarios<\/b> (Merco Digital). En colaboraci\u00f3n con Nethodology. Finalmente, 1.943 ciudadanos valoraron a las empresas (Merco Sociedad).<\/p><p>De esta manera, las puntuaciones obtenidas se trasladan a una escala 3.000 (para la empresa que ocupe el puesto 100) \u2013 10.000 (para la empresa con mejor puntuaci\u00f3n). La misma t\u00e9cnica se aplica para los l\u00edderes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bfef26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bfef26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaa0146\" data-id=\"eaa0146\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-261651c elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"261651c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;reporta Bloomberg&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bloomberglinea.com\/2023\/01\/31\/reputacion-empresarial-en-ecuador-isabel-noboa-y-favorita-retienen-el-liderazgo\/\" target=\"_blank\">\n\n\t\t\t\t\t<p class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Fuente:<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">reporta Bloomberg<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>QUITO \u2014 El Monitor Empresarial de Reputaci\u00f3n Corporativa, Merco, es una de las herramientas de referencia en la medici\u00f3n de la reputaci\u00f3n corporativa de las empresas que operan en el Ecuador. Merco trata de valorar las distintas facetas que conforman la reputaci\u00f3n de una empresa, utilizando un proceso basado en diversas etapas destinadas a recopilar&hellip;<\/p>\n","protected":false},"author":1,"featured_media":66946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputaci\u00f3n empresarial en Ecuador: Isabel Noboa y Favorita retienen el liderazgo - Santa Fe Casa de Valores S.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santafevalores.com\/index.php\/2023\/02\/01\/reputacion-empresarial-en-ecuador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputaci\u00f3n empresarial en Ecuador: Isabel Noboa y Favorita retienen el liderazgo - Santa Fe Casa de Valores S.A.\" \/>\n<meta property=\"og:description\" content=\"QUITO \u2014 El Monitor Empresarial de Reputaci\u00f3n Corporativa, Merco, es una de las herramientas de referencia en la medici\u00f3n de la reputaci\u00f3n corporativa de las empresas que operan en el Ecuador. 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